Kia trade campaign for Independent Motor Traders a huge success, using QUBE Automotive’s market-leading trade system.
With around 34,000 IMTs in the UK, Kia’s Braking Campaign was designed to encourage the sale of genuine parts for use in the independent after market sector. Kia dealerships spearheaded the campaign, using promotional materials including emails to raise awareness amongst IMTs. Kia UK Limited’s first dedicated trade genuine parts campaign has completed its first…